While the smell of fresh-baked goodness floating in the air can attract passing by into your bakery, you will need a marketing and advertising plan to flourish your bakery business. Promotions and activities spread positive word of mouth and help you create a corporate image for your bakery.
Consider the various possibilities that speak to your target audience as well as local and regional communities. These strategies are tried by all the highly famous commercial bakeries of Australia.
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Design business cards, brochures, and signs. Communicate information about your bakery, including the name, location and phone number. Make a note of your offer of bread special items, such as wedding cake design and catering. Add a picture of your baked goods to a greater appeal.
Showcase your talent in local food fairs and events. Contact admin various food events in your community. Offer to supply baked goods for events or collect cooking demonstrations based around one of the signature bakery items.
Seek help from other professionals. Contact with local event planners, florists and caterers. This business can submit contact information, business cards or brochures to clients who may need your services. Consider offering a discount to businesses that refer customers to your bakery.
Involve locally. Donate baked goods to local schools and civic organizations for a bake sale. Give a gift certificate valid for a dozen cupcakes or cake special orders for a charity raffle or auction. Offer to teach cake decorating or cake design classes for crafts or local grocery store.