Augmented reality (AR) is an interactive real-world experience that uses computer-generated perceptual information to magnify real-world elements, sometimes encompassing many sensory modalities such as visual, auditory, tactile, somatosensory, and olfactory modalities.

AR is defined as a technology that includes three fundamental characteristics: a blend of virtual and real as well as real-time interaction. precise 3D registration of real and virtual objects.

Augmented Reality (AR) filters use computer technology to create effects that can be superimposed over real-life photos. AR filters work together with your camera and add layers or images to the background or foreground the image.

Benefits Of AR: what can AR do for my brand? - Poplar Studio

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On Instagram, there's a decent chance you've come across an AR filter in some form or another. The Fresh AR Prince filter, for example, is a reference to Will Smith's renowned portrayal as The Fresh Prince of Bel-Air.  

Although Instagram AR filters were introduced in 2017 there was no way for anyone to build their own AR filters prior to recently. Facebook has released an in-house AR filtering application, Spark AR Studio, a tool that offers users the possibility of creating their personal AI face.

Instagram AR filters on Instagram. It gives users the ability to see how their AR filters appear like on smartphones. The filter will add a hat to selfies, or even add graffiti to the background when you turn the camera.